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Big data: looking beyond the marketing realm

Big data has proven itself to not just be a trend, but a shift in overall strategy, with marketers at the forefront. Gartner has predicted that by 2017, chief marketing officers will spend more on...

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Your competition is not your competitors – it’s the future

Of all the pearls of wisdom offered by this year’s Festival of Media Global in Rome, this has to be one of the best. We all know how technology has irrevocably changed the media landscape, but what...

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